Sunday, November 30, 2008

Real Estate is a contact sport!

The Holiday Season is traditionally a slow time of the year in real estate. Combine this with the trends in the market place that are prevalent today, and you have a formula for a starvation diet.

So, what can you do that's different then what the majority of agents are doing to get business?

I suggest that you go "Old School" and use the phone. Yep, it's just that simple.

Most of today's business models have you doing your mailings, or maybe even blogging. We're good at email and all the non-personal contacts that allow people to have their space. But the reality is that allowing people to stay in their space doesn't necessarily pay the bills.

Real estate has always been a contact sport. The more contacts you make, the better your chances of success.

I recently challenged my agents to make at least 20 phone calls over a 3 day period. I even told them that we would pay them $1.00 for every call that they made and logged in on a call sheet.

Virtually every agent that put out the effort to make the calls, ended up with a new deal - usually from an old client. One of my agents was shocked, since he got new business from a phone call to a person on his mailing list. Surprised?! You shouldn't be.

The fact is that by committing your personal time to someone else leaves more of an impact on them then a piece of mail. I believe that people are more prone to feel the need and desire in you when you take the time to interact.

Don't give up your mailing list. But add phone calls every 90 days to your list of things to do.

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